DURO and YOKOTA merged in January of this year to become Duro-Yokota Ltd. As the customer base of both Duro and Yokota are mostly shared, it made more and more sense for the firms to simplify their trading arrangements, by merging the two companies. 

The business launched its new joint catalogue packed with construction consumables and tools for the hire market at the Executive Hire Show 2020. The company is looking forward to exhibiting at the 2021 show.  

The EHS team caught up with, Duro Yokota, sales director, Lee Morewood he said, “We are very much supporting the 2021 event. Over more recent years, perhaps since 2014, the show seems to be reignited with exhibitor and visitor numbers, and has felt very much akin to some of the older past events of the hire industry; very busy, well attended and with an abundance of genuine enthusiasm from the industry as a whole.

Since DURO-YOKOTA secured what’s now become our regular show position in the atrium, I honestly can’t speak highly enough of the event; there’s a lot of hard work and effort involved for all those partaking, of course, organisers and exhibitors alike, but it’s well worth the effort and investment in my opinion.

We’ve rarely come away from the main event without what I’d call the ‘golden egg’, and by that, I simply mean that there’s always that one special enquiry, introduction, lead or order, that we otherwise just wouldn’t have received had we not been there.”

Morewood concluded, “The new team seems very driven to make even more of the event and to freshen up the road-shows, and this can only be a positive move in our eyes.

Circumstances permitting, I’d encourage any hirers who haven’t attended in recent years to come along in April and see what’s on offer, and to catch up with their old industry peers.”

If you were thinking of exhibiting at the EHS and would like further information please contact show director, Chris Moore (07772993023) at c.moore@hgluk.com or sales manager Lee Westney (0207 973 4632) at l.westney@hgluk.com 

Visit www.executivehireshow.co.uk for further details about the event and put 28th and 29th April 2021